The theme for World Wildlife Day 2015 - today, March 3 - is 'serious about wildlife crime'.
The initiative for today is to download a #seriousaboutwildlifecrime poster (get it here), then take a selfie and post it on social media with the hashtag just like it says on the poster. There are choices about the design of the poster and it's available in many languages.
It's a fun way to bring attention to a truly serious problem. You can join in too! Just use: